New research has found that while a large home market base was beneficial in selling a product, it could become a trap if companies focus too much on the domestic market and fail to respond to global opportunities and technological advancements. Professor Kirsten Martinus, director of the Future Regions Lab, School of Social Sciences at the University of Western Australia, and Associate Professor Natsuki Kamakura, from the University of Tokyo, were co-authors of the study published in Progress in Economic Geography, which looked at Japan’s lithium-ion battery industry.
Companies need to balance domestic demand with global growth: A study of Japan’s lithium-ion battery industry
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