Low-resolution online videos are less likely to influence opinion and also more likely to dissuade viewers from engaging with future content, research by Oregon State University scientists shows. The study carries major implications for the design and delivery of video content and suggests that deviations from high-quality presentations can create repercussions regarding the video’s content, according to Christopher Sanchez of the OSU College of Liberal Arts.
Video messaging effectiveness depends on quality of streaming experience, research shows
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